BSc, Industrial Engineering
GRADUATED FEB 2021
University of Tehran · Tehran
Product Owner
SEP 2020 — SEP 2021
Nabrika & Sepandaar · Early-stage eCommerce and fintech startups · Tehran
- Supported product development coordination and requirements definition across eCommerce and fintech platform projects in fast-paced startup environments.
- Managed and prioritised product backlogs, translating business requirements into actionable development tasks and roadmap milestones.
- Engaged with stakeholders to gather requirements, define KPIs, and maintain alignment between business goals and delivery output.
- Designed wireframes and presented proposed solutions to clients before implementation.
Technical Product Owner
OCT 2021 — JAN 2022
Okala · FMCG Q-commerce, 10M+ active users · Tehran
- Owned the technical product backlog for a vendor integration platform — writing user stories, acceptance criteria, ERDs, and sequence diagrams in close collaboration with engineering.
- Designed vendor integration microservice architecture — enabling real-time SKU sync for 1,000+ products at under 1% data error rate, reducing onboarding time by 40%.
- Authored REST API documentation that reduced partner support queries by 60% and improved first-pass integration success across the vendor network.
- Partnered with data engineering on integration design and process improvement, continuously refining the onboarding workflow.
Digital Product Owner
JAN 2022 — OCT 2023
Digikala.com · MENA's largest eCommerce platform, 40M MAU · Tehran
- Owned digital product backlog and roadmap across a 40M MAU eCommerce platform — managing epics, user stories, and acceptance criteria for seller tools, product catalogue, inventory management, and customer-facing commerce features.
- 10% checkout conversion improvement — implemented GA4 event tagging and product analytics, mapping end-to-end customer journeys and identifying drop-off points.
- Ran a data-analysis initiative that surfaced a merchandising opportunity, then built the Seller's Coach landing page around it — 18,600 units sold in week one. Separately, a self-service publish feature doubled B2B SKUs within 90 days.
- Implemented Jira product delivery frameworks across 36 engineering and commercial teams (250+ staff) — configuring custom workflows, board structures, and governance standards to improve delivery visibility.
- Trained and onboarded 250+ staff on the new Jira delivery system, running team-by-team sessions and producing self-serve documentation.
- Conducted stakeholder interviews and requirements workshops across 36 cross-functional teams to design Jira configurations matching real-world workflows.
